Marketing Specialist CV Example
A marketing specialist CV is built on clearly showing the campaigns you ran and their measurable results (conversion, reach, ROI). Digital marketing tools and brand experience stand out. Keep it one page, ATS-friendly and free of photos or personal details.
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Emily Roberts
Digital Marketing Specialist
Manchester, UK
Summary
5 years of digital marketing experience. Worked across performance campaigns, social media and content marketing; used budget efficiently to grow conversions and brand reach. Confident with Google Ads and Meta advertising.
Experience
Digital Marketing Specialist · E-commerce
Feb 2021 – Present- ›Increased ROAS from 3.2 to 4.8 across Google and Meta ad campaigns.
- ›Grew organic traffic by 60% in one year through content and SEO work.
- ›Raised repeat-purchase rate through email automation.
Marketing Assistant · Agency
Sep 2019 – Jan 2021- ›Managed the social media calendar and increased engagement.
- ›Prepared campaign reports and competitor analyses.
Skills
Education
BA Business / Marketing · University of Leeds (2015 – 2019)
What to Highlight in a Marketing Specialist CV
- ✓Give campaign results with numbers: ROAS, conversion, traffic growth.
- ✓List the tools you use (Google Ads, Meta, Analytics, SEO tools).
- ✓State which channel you specialise in (performance, social, content, SEO).
- ✓You can add the scale of the budget you managed.
Technical Skills
- •Google & Meta Ads
- •SEO/SEM
- •Google Analytics
- •Content & social media
- •Email automation
- •Reporting
Soft Skills
- •Creativity
- •Analytical thinking
- •Communication
- •Trend awareness
Common Mistakes
- ✕Giving no campaign results (no numbers).
- ✕Leaving your specialist channel unclear.
- ✕Skipping tool/platform knowledge.
Frequently Asked Questions
What matters most on a marketing CV?
Measurable results: conversion, ROAS, traffic/reach growth. Show the impact of the campaigns you ran with numbers.
Are certifications needed?
Google Ads, Google Analytics and Meta Blueprint certifications are strong pluses — add them if you have them.
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