Advertising Specialist CV Example

An advertising specialist CV should foreground campaign management, media planning, digital advertising (Google/Meta Ads) and creative brief development. Employers look for measurable results and budget efficiency. The example below shows how to present your achievements with numbers. Keep it one page, ATS-friendly and free of a photo or personal details.

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Sample Advertising Specialist CV

Charlotte Bennett

Advertising Specialist

London, UK

Summary

Advertising specialist with 5 years of experience in 360-degree campaign management, media planning and digital performance advertising. I use Google and Meta Ads to run budget-efficient, conversion-focused campaigns. I develop briefs with creative teams and grow brand awareness in measurable ways.

Experience

Advertising Specialist · Vantage Advertising Agency

Jan 2022 – Present
  • ›Increased return on ad spend (ROAS) by an average of 35% across the digital campaigns I managed.
  • ›Optimised Google Ads and Meta Ads budgets, cutting cost per click by 20%.
  • ›Ran the briefs and media planning for 15+ brand campaigns with the creative team.

Advertising Assistant · Spark Media

Sep 2019 – Dec 2021
  • ›Supported campaign reporting, competitor analysis and media buying.
  • ›Set up social media ad sets and ran A/B tests.

Skills

Campaign managementMedia planningGoogle AdsMeta AdsCreative brief writingPerformance analysisA/B testingBudget optimisation

Education

BA Advertising & Public Relations · University of Leeds (2015 – 2019)

What to Highlight in a Advertising Specialist CV

  • ✓Always quantify measurable campaign results — ROAS, CPC, conversion rate — with numbers.
  • ✓State which platforms you are experienced in (Google Ads, Meta Ads).
  • ✓Add the size of the budgets you managed and the number of campaigns.
  • ✓Explain your role in creative briefs and media planning clearly.
  • ✓Naming your sector experience (e-commerce, FMCG, etc.) makes a difference.

Technical Skills

  • •Campaign management
  • •Media planning
  • •Google Ads
  • •Meta Ads
  • •Performance analysis & reporting
  • •Creative brief writing

Soft Skills

  • •Creativity
  • •Analytical thinking
  • •Communication
  • •Time management

Common Mistakes

  • ✕Describing results with no numbers — just "ran successful campaigns".
  • ✕Not stating which advertising platforms you are expert in.
  • ✕Giving no detail on the budget size or scope of the campaigns you managed.

Frequently Asked Questions

What do employers look for most on an advertising specialist CV?

Measurable results. Numbers like ROAS uplift, lower CPC, conversion rate and the size of the budget you managed are what employers pay closest attention to.

Do certifications add value to my CV?

Yes. Google Ads and Meta Blueprint certifications prove your competence in digital advertising and help you stand out from other candidates.

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