Sales Representative CV Example
A sales representative CV speaks in numbers. Employers look for your target attainment, the revenue you brought in and the clients you won. Without concrete results, a sales CV makes no impact. Keep it one page, ATS-friendly and free of photos or personal details.
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James Carter
Field Sales Representative (B2B)
London, UK
Summary
6 years of B2B field sales experience. Grew regional revenue by consistently hitting 110%+ of annual targets three years running. Strong in client relationships and persuasion, and confident with CRM tools.
Experience
Field Sales Representative · Bunzl Industrial
Mar 2021 – Present- ›Grew regional revenue by 35% in 2 years; hit 110%+ of annual target three years running.
- ›Won 40+ new corporate clients and cut client churn by 15%.
- ›Managed the sales pipeline in Salesforce, improving conversion rates.
Sales Representative · DCS Group
Jun 2018 – Feb 2021- ›Achieved an average of 105% of monthly sales targets.
- ›Strengthened relationships with distributors, increasing repeat-order rates.
Skills
Education
BA Business Management · University of Nottingham (2014 – 2018)
What to Highlight in a Sales Representative CV
- ✓Put everything in numbers: % of target, revenue growth, number of new clients.
- ✓State the industry and sales type you worked in (B2B, B2C, field, phone).
- ✓List your CRM and sales tools (Salesforce, HubSpot).
- ✓Lead your summary with your strongest achievement in the first sentence.
Technical Skills
- •B2B/B2C sales
- •CRM (Salesforce/HubSpot)
- •Negotiation
- •Sales pipeline management
- •Reporting
- •Market analysis
Soft Skills
- •Persuasion
- •Communication
- •Target focus
- •Resilience
Common Mistakes
- ✕Giving no numbers — "I did sales" tells the reader nothing.
- ✕Not stating which product/industry you sold in.
- ✕Only listing duties and skipping the result.
Frequently Asked Questions
What matters most on a sales CV?
Numerical results: your target attainment, the revenue you brought in and the clients you won. Without these, a sales CV stays weak.
What if I have no sales experience?
Highlight any role requiring communication (call centre, retail, events) and any examples of persuasion or hitting targets.
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