Brand Manager CV Example

A brand manager CV should show the brand portfolio you manage, the budget size you own and the impact of your campaigns on market share and awareness, all in figures. This example can be adapted for FMCG and retail brand roles. Keep it one page, ATS-friendly and free of a photo or personal details.

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Sample Brand Manager CV

Thomas Wright

Brand Manager

London, UK

Summary

Brand manager with 9 years of experience in FMCG. I manage a £2m annual marketing budget and lifted brand awareness by 18%. Strong in positioning, integrated campaigns and agency management, I deliver market-share growth through data-driven brand strategy.

Experience

Brand Manager · Coastal Foods Ltd

May 2020 – Present
  • ›Managed a £2m annual marketing budget, growing the brand's market share by 2 points.
  • ›Raised unaided brand awareness by 18% with an integrated 360° campaign.
  • ›Led a new product launch, delivering 115% of the £3.2m first-year revenue target.

Assistant Brand Manager · Thames Cosmetics Ltd

Jun 2016 – Apr 2020
  • ›Coordinated digital and ATL campaigns, increasing campaign engagement by 30%.
  • ›Managed creative agency and media planning processes, improving cost efficiency by 12%.

Skills

Brand positioningIntegrated campaign managementMarketing budget managementAgency managementProduct launchMarket research & consumer insightMedia planningBrand KPI tracking

Education

MBA · London Business School (2014 – 2016)

What to Highlight in a Brand Manager CV

  • ✓State the brand portfolio you manage and the size of your marketing budget.
  • ✓Show results such as brand awareness and market share in figures (points/%).
  • ✓Highlight the business outcomes (revenue, share) of the launches and campaigns you ran.
  • ✓Write your agency and media management experience with concrete examples.
  • ✓Add your use of consumer research and insight as proof of a strategic approach.

Technical Skills

  • •Brand positioning and strategy
  • •Marketing budget and P&L management
  • •Integrated campaigns (ATL/BTL/digital)
  • •Market research and consumer insight
  • •Product launch management
  • •Agency and media planning

Soft Skills

  • •Strategic thinking
  • •Leadership
  • •Creativity
  • •Effective presentation

Common Mistakes

  • ✕Writing up campaign results with no business impact (market share, revenue).
  • ✕Not stating the budget managed and brand portfolio.
  • ✕Just giving a campaign list without showing the strategic contribution.

Frequently Asked Questions

Which results should stand out on a brand manager CV?

Change in market share, uplift in brand awareness, launch success and the size of the budget managed are the strongest indicators; give before/after figures where possible.

Is agency or client-side experience more valuable?

For brand manager roles, client (brand) side experience is usually more sought-after; if you have agency experience, position your campaign and creative-process management as an advantage.

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