Social Media Specialist CV Example
In social media, saying "I created content" is not enough — employers want to see follower growth, engagement rate and how much reach your content drove. A strong social media CV speaks in numbers, from Reels views to conversions. The example below shows how to make your content and community-management wins measurable. Keep it one page, ATS-friendly, no photo.
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Jack Morrison
Social Media Specialist
Manchester, UK
Summary
Social media specialist with 4 years of experience across Instagram, TikTok and LinkedIn. Grew my brand's Instagram following from 22K to 96K in 18 months while holding an average 6.4% engagement rate. Strong in content calendars, short-form video production and community management; I pair organic content with paid reach through Meta Ads. I create content with Canva and CapCut and measure performance with Metricool.
Experience
Social Media Specialist · Food Delivery Brand
Apr 2023 – Present- ›Grew Instagram following from 22,000 to 96,000 in 18 months, holding an average 6.4% engagement rate.
- ›Set up a weekly content calendar and standardised Reels production; one Reel reached 1.8 million views.
- ›Launched the TikTok channel from scratch and grew it to 40,000 followers in 9 months.
- ›Boosted top-performing organic content with Meta Ads, increasing profile visits by 55%.
Social Media Content Editor · Consumer Goods Company (via agency)
Jun 2021 – Mar 2023- ›Planned and published daily Instagram and Facebook posts for 5 brands.
- ›Cut content production time by 40% per post using templates built in Canva.
- ›Replied to 150+ comments a day in community management, reducing response time from 4 hours to 40 minutes.
- ›Tracked reach, engagement and save metrics in monthly performance reports and updated the content strategy accordingly.
Skills
Education
BA Public Relations & Communications · University of Nottingham (2016 – 2020)
What to Highlight in a Social Media Specialist CV
- ✓Put the follower growth and engagement rate of the account you managed in your summary — these are the most convincing proof in social media.
- ✓State clearly which platforms you specialise in; Instagram, TikTok and LinkedIn demand different skills.
- ✓Highlight your best-performing content (e.g. a Reel with 1.8 million views) as a concrete achievement.
- ✓List the production and measurement tools you use (Canva, CapCut, Metricool); employers search for these.
- ✓Link to your portfolio or the accounts you manage; a live example of your work is the strongest reference in social media.
Technical Skills
- •Content calendar planning
- •Short-form video production (Reels/TikTok)
- •Canva & CapCut
- •Meta Ads
- •Metric analysis (Metricool/native)
- •Community management
Soft Skills
- •Creativity
- •Trend spotting
- •Fast communication
- •Planning & organisation
Common Mistakes
- ✕Saying "I managed accounts" without giving follower and engagement numbers.
- ✕Not stating which platforms you worked on.
- ✕Not adding a content sample or a link to the accounts you manage.
- ✕Listing only design tools without showing what results the content drove.
Frequently Asked Questions
Which numbers should I show on a social media CV?
Follower growth, average engagement rate, views on your highest-reach content, profile-visit lift and conversion/click counts are the most effective metrics. Showing a specific account with before-and-after values is very powerful.
Should I include a portfolio or account link?
Yes. Linking the accounts you manage or a content portfolio (Behance, Notion, Google Drive) shows the employer your work live. If you grew a personal account, you can use that as an example too.
How do I strengthen my social media CV with little experience?
Produce real metrics by managing your own account or a small brand voluntarily. Showing you grew a business account with numbers is far more valuable than a theory-only course.
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