SEO Specialist CV Example

An SEO specialist CV is built on proving organic traffic growth, the tools you use (Semrush, Ahrefs, GSC) and your technical SEO ability with numbers. Employers want an answer to "how much traffic did you drive and which keywords did you rank for". Keep it one page, ATS-friendly, no photo.

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Sample SEO Specialist CV

Ryan Coleman

SEO Specialist

Bristol, UK

Summary

5 years of SEO experience. Grew organic traffic measurably for e-commerce and SaaS brands; strong in technical SEO, content optimisation and link building. I actively use Semrush, Ahrefs and Google Search Console.

Experience

SEO Specialist · E-commerce Platform

Feb 2022 – Present
  • ›Grew organic traffic by 85% in 14 months through technical SEO improvements (Core Web Vitals, site architecture, schema markup).
  • ›Developed a keyword strategy for 1,200+ product category pages; ranked in the top 3 for 340 high-volume keywords.
  • ›Raised domain rating from 28 to 47 through backlink profile cleanup and outreach.

Junior SEO Specialist · Digital Agency

Sep 2019 – Jan 2022
  • ›Ran on-page optimisation, meta tags and content updates for 15+ client sites.
  • ›Prepared weekly Google Search Console and GA4 reporting and presented it to clients.

Skills

Technical SEOKeyword ResearchOn-Page & Off-Page SEOSemrush / AhrefsGoogle Search ConsoleCore Web VitalsContent Strategy

Education

BA Communication Design · University of the Arts London (2015 – 2019)

What to Highlight in a SEO Specialist CV

  • ✓Give organic traffic growth as a rate and a timeframe: "85% growth in 14 months".
  • ✓Share how many keywords you moved up the rankings and their positions.
  • ✓State your strength across technical SEO, content and link building.
  • ✓List the tools you use clearly: Semrush, Ahrefs, GSC, Screaming Frog, GA4.

Technical Skills

  • •Technical SEO (Core Web Vitals, crawl)
  • •Keyword research
  • •On-page optimisation
  • •Link building (outreach)
  • •Semrush / Ahrefs / GSC
  • •Content strategy

Soft Skills

  • •Analytical thinking
  • •Patience & long-term focus
  • •Communication
  • •Trend spotting

Common Mistakes

  • ✕Leaving traffic growth without numbers.
  • ✕Being vague about which SEO area (technical/content/links) you are strong in.
  • ✕Skipping tool knowledge — SEO tools are a core skill signal.

Frequently Asked Questions

Is a portfolio/sample site essential on an SEO CV?

Very useful. A GSC screenshot or an analytics dashboard for a site you grew is far more convincing than a verbal description.

Are Google certifications worthwhile?

Google Analytics and Google Ads certifications carry value. Since there is no official Google SEO certification, the Semrush Academy or HubSpot SEO certificate are valid alternatives.

Can you be an SEO specialist without technical SEO?

Candidates who can understand site audits, Core Web Vitals and crawl errors are preferred. At least a basic grasp of HTML, JS and server configuration is critical.

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