Digital Marketing Specialist CV Example
In digital marketing, employers want one thing above all: provable results. A strong digital marketing CV does not just say "I ran campaigns" — it shows ROAS, conversion rate, cost per click and organic traffic growth in numbers. The example below shows you how to put your performance metrics front and centre. Keep it one page, ATS-friendly, no photo or personal details.
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Emma Richardson
Digital Marketing Specialist
London, UK
Summary
Data-driven digital marketing specialist with 4 years of experience across Google Ads and Meta Ads. Managed a monthly ad budget of £20,000 for e-commerce and service brands, delivering an average 5.8 ROAS and a 34% lift in conversions. I measure and optimise full-funnel performance with GA4, Google Tag Manager and SEO. Google Ads and Meta Blueprint certified.
Experience
Digital Marketing Specialist · E-commerce Retail Group (via agency)
Mar 2023 – Present- ›Managed a monthly £20,000 Google Ads + Meta Ads budget, achieving an average 5.8 ROAS.
- ›Increased conversion rate by 34% over 12 months through Performance Max and dynamic remarketing campaigns.
- ›Rebuilt conversion tracking with GA4 and GTM, cutting cost per click by 22%.
- ›Moved monthly performance reporting into a Looker Studio dashboard, reducing reporting time from 3 hours to 20 minutes.
Performance Marketing Specialist (Junior) · Fashion Retailer
Feb 2021 – Feb 2023- ›Ran Google Search and Shopping campaigns delivering 1.2 million impressions per month.
- ›Reduced in-funnel cost by 18% through negative-keyword and bid optimisation.
- ›Improved ad copy via A/B testing, lifting click-through rate (CTR) from 2.1% to 3.4%.
- ›Set up a content calendar with the SEO team, growing organic traffic by 41% in 6 months.
Skills
Education
BA Business Administration · University of Leeds (2016 – 2020)
What to Highlight in a Digital Marketing Specialist CV
- ✓Put the budget size you managed and the ROAS you achieved in your summary — these two numbers instantly classify you.
- ✓Include a metric in every bullet: conversion rate, CPC, CTR, ROAS or organic traffic growth.
- ✓List your Google Ads, Meta Blueprint and GA4 certifications in a separate section — they carry weight because they are verifiable.
- ✓State which industry you worked in (e-commerce, SaaS, services); campaign dynamics differ by sector.
- ✓List the tools you use (GA4, GTM, Looker Studio) one by one; employers scan for these as keywords.
Technical Skills
- •Google Ads management
- •Meta Ads management
- •GA4 & GTM
- •SEO
- •Conversion optimisation (CRO)
- •Data analysis & reporting
Soft Skills
- •Analytical thinking
- •Test-and-learn mindset
- •Communication
- •Results focus
Common Mistakes
- ✕Using vague, metric-free phrases like "I managed social media".
- ✕Leaving concrete numbers such as budget managed and ROAS off the CV.
- ✕Listing tool names without saying what results you got with them.
- ✕Not mentioning certifications and leaving the employer to guess.
Frequently Asked Questions
Which metrics should I show on a digital marketing CV?
ROAS, conversion rate, cost per click (CPC), click-through rate (CTR), organic traffic growth and ad budget managed are the most effective metrics. Put at least one number in every experience bullet.
Do certifications really make a difference?
Yes. Google Ads, Google Analytics and Meta Blueprint certifications build trust with both ATS scans and hiring managers. List the active, current ones under a separate heading.
How do I stand out with no industry experience?
Use real metrics from a personal project, a brand you volunteered for, or your own Instagram/e-commerce experiment. A small but real, numeric result is worth more than theory.
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